Mission- World Dairy Expo serves as a forum for dairy producers, companies, organizations and other dairy enthusiasts to come together to compete, and to exchange ideas, knowledge, technology and commerce.
Vision – World Dairy Expo is the must attend event for everyone in the dairy industry.
One of the largest contests of its type in the world, World Dairy Expo Dairy Product Championship Contest is the only one in North America that evaluates and ranks all types of dairy products.
Young show enthusiasts travel from across the world to compete in the Youth Showmanship Contest. The Youth Fitting Contest is another opportunity for young dairy exhibitors to demonstrate their ability to properly clip and fit an animal to show-ready status in a timed event.
National dairy cattle judging contests are one of the highlights at World Dairy Expo with divisions for 4-H, FFA, Post-Secondary and Collegiate teams.
Completion of the Dane County Memorial Coliseum in April of 1967 gave Madison one of the hottest exposition sites in the nation and set the stage for the first Expo and fulfillment of the original objectives that had been established in 1965. Billed as a food and agricultural show “from soil to table”, the first World Food Expo was held September 15 – 24, 1967.
World Dairy Expo has grown and prospered to include more than 810 companies from 28 countries, 43 U.S. states and 6 Canadian provinces.
The Dairy Cattle Show continues to attract elite show cattle fans from around the globe. A record 2,587 head of dairy cattle were exhibited by 1,130 exhibitors in 2011.